The importance everyday Australians place on TV
By Kim Portrate, CEO ThinkTV Published AdNews AdNews asked industry figures for their assessment of 2022 and outlook for next year. 2022 was the year buyers really came to understand the importance...
View ArticleFAST channels grow as broadcasters respond to viewers’ changing habits
By James Manning Published Mediaweek At the recent 2023 upfronts, a key feature uniting the commercial free-to-air (FTA) platforms and Foxtel was the growth of FAST (Free Ad-supported Streaming...
View ArticleClik here to view.
Total TV advertising market records $4.1 billion in ad revenue for 2022
Total TV revenue increases by 1 per cent for the 12 months to December 2022 while BVOD growth continues to accelerate – up 23 per cent. ThinkTV has today announced the total TV advertising revenue...
View ArticleFact Pack: Jul to Dec 2022
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and total...
View ArticleTelevision at a turning point: Unmade Podcast
Hosted by Tim Burrowes Published Unmade In this Unmade podcast, Tim Burrowes speaks to ThinkTV’s director of research, Steve Weaver, taking a look at new viewing habits revealed by ThinkTV’s regularly...
View ArticleNeed to trim advertising spend? Kantar research suggests what you can’t...
By James Manning Published Mediaweek ThinkTV has commissioned research from Kantar to help explain the options open to marketers if they need to trim budgets during 2023. The latest research from The...
View ArticleThinkTV x AdClub: Optimising Cross Channel Interaction
On 9th March 2023, ThinkTV joined AdNews for an exclusive AdClub session held on their glorious rooftop in Surry Hills to launch new, bespoke research commissioned by ThinkTV with Kantar &...
View ArticleAdClub: Media investment and brand impact high on the agenda
Australian marketers are drilling down on the effectiveness and efficiency of media investment, as economic headwinds blow the industry into a fast start in 2023. Chief investment, strategy and...
View ArticleMumbrella Retail Marketing Summit: How to get the most from your media
On 23rd March 2023, ThinkTV joined the Mumbrella Retail Marketing Summit for an exclusive presentation of new research. The session unpacked detailed analysis from Kantar that sheds light on campaign...
View ArticleB&T’s 30 Under 30
The B&T 30 Under 30 2023 Awards celebration was held on Wednesday 29 March where over 450 media, marketing and creative young guns packed into The Ivy Ballroom to celebrate the industry’s best and...
View ArticleMFA 5+ Inspiration Series March 2023
In March 2023, ThinkTV joined 300+ MFA members and special guests across Melbourne & Sydney at the 5+ Inspiration Series: Leadership in the ESG era to discuss how we can best tackle the...
View ArticleThinkTV reveals the talent line-up set to take the stage for RE VISION
Published Mediaweek “RE VISION celebrates and shares pathways for marketers looking to engage with audiences” ThinkTV has revealed the talent line-up for its RE VISION event on May 4. Taking to the...
View ArticleThinkTV presents Professor Jana Bowden: A consumer psychologist’s guide to...
Published AdNews The Professor will speak at the upcoming RE VISION conference on May 4 where she will explain how to stop thinking about consumers as “walking wallets” and instead factor the...
View ArticleThinkTV presents Australian Idol’s Royston Noell
Published AdNews The 2023 Idol winner will perform and speak at the upcoming RE VISION conference on May 4. After his show-stopping audition earned him a golden ticket to the top 50, 24-year-old...
View ArticleEverything you need to know: OzTAM launches VOZ viewing data
Published Mediaweek May 1st marks the launch of daily Overnight viewing data via Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on all...
View ArticleThinkTV’s RE VISION shows that the future is bright for Australian television
By Tess ConneryPublished Mediaweek On Thursday afternoon, hundreds of industry representatives made the trip to Carriageworks in Eveleigh for ThinkTV’s RE VISION. After a Welcome to Country from...
View ArticleMenulog and reclaiming market share
Becoming part of culture needs big creative ideas in big viewing moments. The post Menulog and reclaiming market share appeared first on ThinkTV.
View ArticleNRMA and memorable storytelling
Emotional impact that can’t be delivered without TV. The post NRMA and memorable storytelling appeared first on ThinkTV.
View ArticleAldi’s quest to prove you can’t overcook Christmas
The power of TV in delivering impact across the funnel. The post Aldi’s quest to prove you can’t overcook Christmas appeared first on ThinkTV.
View ArticleDiscover the stories behind effective TV campaigns
Australian Effie Award winners are a celebration of great campaigns that deliver real business results. The post Discover the stories behind effective TV campaigns appeared first on ThinkTV.
View ArticleSuncorp’s One House to Save Many
An award-winning campaign to spark a national conversation. The post Suncorp’s One House to Save Many appeared first on ThinkTV.
View ArticleRE VISION: Watch the sessions now on demand
On Thursday 4 May 2023, RE VISION took over Sydney’s Carriageworks for an inspiring afternoon that presented some of the best minds who are leading change across marketing, media, programming and...
View ArticleCMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and...
Published Mi3 The way audiences consume video content is evolving but big brands are embracing the change. And one thing that isn’t going to change anytime soon is the role Total TV plays in the mix,...
View ArticleThe enduring power of ‘Did Somebody Say Menulog’
By Ruby DerrickPublished AdNews Sixteen-year-old Australian-founded company Menulog is celebrating its fifth year and iteration of the Did Somebody Say campaign. The campaign is showing no signs of...
View ArticleWhy the industry needs to move from ‘truthiness’ to truth
By Kim Portrate, CEO ThinkTV Published AdNews Advertisers are entitled to transparency and truth from media partners. Kim Portrate asks why some make it hard to get it. From trade media think pieces to...
View ArticleCross Channel Impact: A Focus on Retail & Services
The post Cross Channel Impact: A Focus on Retail & Services appeared first on ThinkTV.
View ArticleAttention & Effectiveness: To ESOV & Beyond Part II
Find out how you can supercharge attention for your marketing campaigns. The post Attention & Effectiveness: To ESOV & Beyond Part II appeared first on ThinkTV.
View ArticleBVOD consumption
Australia’s fastest-growing media channel continues to accelerate. The post BVOD consumption appeared first on ThinkTV.
View ArticleSuncorp’s Mim Haysom on the evolution of TV in the campaign mix
By James Manning Published Mediaweek It’s television, but not as you know it, according to Mim Haysom, EGM Brand & Marketing at Suncorp Group. The celebrated marketing boss said the evolution of...
View ArticleCMOs share Effie Award-winning work via ThinkTV campaign
Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng...
View ArticleTV or YouTube: Which platform is best for short- and long-term business results?
Published AdNews Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is on one video...
View ArticleThe Brand Engine: Optimise your media spend & power better brand outcomes
Marketers are always looking to increase effectiveness and efficiency of media investment, but without consistent access to econometric modelling it can be challenging to design campaigns for the best...
View ArticleThe Benchmark Series: Cross Channel Impact
In its seventh year, The Benchmark Series investigates the impact of different media channels and their interactions to drive the best media mix. The post The Benchmark Series: Cross Channel Impact...
View ArticleTotal TV Reach
A full picture of TV’s growing audience across screens. The post Total TV Reach appeared first on ThinkTV.
View ArticleClik here to view.
TV advertising market records $3.6 billion for 12months to June 2023
Revenue for the 12 months to June 2023 hits $3.6 billion and BVOD growth continues to accelerate – up 6.1 per cent. ThinkTV has today announced the TV advertising revenue figures for the six and 12...
View ArticleIf 20+ million viewers is a ‘problem’, I’ll take it
By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to tell the 20+ million...
View ArticleAdvertising Pays
The economic, employment and business value of advertising The post Advertising Pays appeared first on ThinkTV.
View ArticleMake Total TV first on & last off every media plan
While plenty of channels can reach large numbers of the Australian population, few can do it as quickly and simultaneously as TV. With engaged, attentive viewers, TV continues to do the heavy lifting...
View ArticlePerspective: The year TV brought Australians together
By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a result. TV...
View ArticleWhat’s in store for ’24?
Everything you need to know about the year ahead for Aussie TV. The post What’s in store for ’24? appeared first on ThinkTV.
View ArticleAustralian stories help to forge a lasting connection with TV audiences in 2024
Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to...
View ArticleDiscover Les Binet’s secrets to safeguarding brand success
In these short videos, Les Binet outlines the importance of understanding the growth prospects for your company, and your brand, through challenging economic times. The post Discover Les Binet’s...
View ArticleClik here to view.
Total TV advertising market records $3.4 billion in ad revenue for 2023
Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV advertising revenue figures for the six...
View ArticleLet’s be clear, there’s a strong relationship between TV and the fast lane of...
“Godfather of effectiveness”, Peter Field, recently analysed a wide range of evidence that demonstrates TV’s continuing importance when it comes to delivering real results for brands. The post Let’s be...
View ArticleThis year, building trust means building profit
By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the institutions they...
View ArticleDoes investing in OOH at the expense of TV make campaigns less effective?
By Kim Portrate, ThinkTV Published Mediaweek Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising the effectiveness of...
View ArticleOMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration...
By Sofia Geraghty, B&T Published Mediaweek The finalists for the Media Planner/Buyer Award at B&T’s 30 Under 30 extravaganza gathered in Sydney last week to hear insights, inspiration and...
View ArticleAttention. Emotion. Impact & Profit.
Total TV remains the master of effectiveness in the videoverse, no matter which part of the funnel you’re looking at. The post Attention. Emotion. Impact & Profit. appeared first on ThinkTV.
View ArticleTV offers a beacon of stability in a time of technological turbulence
By Kim Portrate, ThinkTV Published Mediaweek Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than...
View ArticleClik here to view.
Total TV advertising market records $3.3 billion in ad revenue for FY24
Total TV revenue decreased 8.1 per cent for the 12 months to June 2024, while Broadcaster Video on Demand is up 12.7 per cent. ThinkTV has announced the Total TV advertising revenue figures for the six...
View Article